What does Along mean?
Getting there is half the fun (maybe more). Bring us, Along!
Along reminds us that the path you take is always more important than the final destination.
Along is the brand that supports you in your everyday life, it is your best friend, your favorite tool to enjoy the everyday life journey.
Designer and founder of Along, Alix lives in Paris and enjoys the energy of the city when she’s not traveling. She likes to dance, climb, swim... In 2012, after 4 years studying design in Strasbourg, she integrated into the Men & Mobility department at the Eindhoven Design Academy, strengthening her interest for nomadic objects. Therefore, in 2017, she created the bag she dreamt of for years. The bag that would correspond to all her wishes, and follow her along her daily activities, at work, at the gym, or over a weekends.
Japan and simplicity
While designing her backpack, Alix was inspired by the minimalist nomads around the world and left for Japan to understand the Art of Simplicity. She took a 40 Liter bag with her for 3 months and started to throw, sort, and choose, over the course of her trip. All these choices made her understand what was most important and provided lightness and freedom. Like hikers, she optimized her bag by packing everything in small compartments.
Back in France, she kept developing BaSe bag, which would introduce unexpected adventures in the urban everyday life.
What we mean by adventure
The adaptable bag idea was born from the wish to create relaxing moments, exciting, creative, and athletic activities during the week. The idea was also to meet the nomadic worker’s needs, that commute between clients’, office and coffee shops. The journey is not only at the edge of the world, it is also in the everyday life of many of us: city explorers, party lovers, active parents, urban athletes… This is what we call the Urban Adventure!
picture Helena Raising
A community of the bold
The project is supported by athletes, workers and everyday life explorers like Marco, Stéphanie and Maëva.
Do you have a talent? Are you an adventurer? Contact us
Our partners :
21 Rue de Cléry
18 Rue du Faubourg du Temple